Sometimes you just get lucky, I guess. Case in point: I've been invited to write an article for Business Week. This is utterly relevant to what I am doing right now, and yet is completely random. One of my friends at work (Erik Olson, @EAEO) twittered that he recommended following @johnabyrne, Editor-in-Chief of BusinessWeek. I did so. Turns out I was John's 2,500th Twitter follower, and as a result, he offered to let me write the article as a reward.
It's such an amazing coincidence. My project (Best Buy Remix, http://remix.bestbuy.com) is gathering momentum inside Best Buy and we are working on getting out the word externally. We just brought on a community manager to help us reach out to external development communities and take care of the folks using our portal. We've been talking to PR and Marketing about how to reach out. And then this opportunity drops into my lap.
Sometimes you just get lucky, indeed.